Cart 0

Pretty Schmart

(First post from Leane!)

Connection is why we’re here. It gives purpose and meaning to our lives. -Brene Brown

I celebrated a milestone birthday last summer: 60. That might be part of why we are transitioning away from our t-shirt line so we can focus on greeting cards and other printed items. Life is indeed fleetingly short, and I can often hear the wise words of my darling, departed Auntie as she laughingly shared a Dutch proverb: “We get too soon old, und too late schmart.” She wasn’t Dutch, but she was adorable.

Heard, Auntie!

Bottom line: We believe in greeting cards.

We believe in the power of words and images to uplift, inspire, and connect us. To make us smile or laugh.

Until recently, life has been fast-paced, hurried; a blur of days morphing into weeks, months, years. And now life has hit the pause button whether we wanted it to or not. I find myself feeling that the timing of our business redirection is exactly where my heart wants it to be: creating vehicles for caring and connection. I personally get a little burst of delight whenever I see a 5” x 7” envelope in my mailbox, with my handwritten name and address: a shining little beacon among the bills. Someone has taken the time and care to choose and purchase a card, write a message or note inside, stamp it, and put it in the mail. For me.

Sending a card can help create or strengthen the emotional connections that we all want and need. Love and laughter are universal. We want our cards and printed products to serve as a reminder that we really are all just walking each other home: that we are here for one another, and that we care.

I am grateful that I was schmart enough to follow my heart. Thanks, Auntie.

Please take good care, and be well.



Older Post